‘The Fit Clinic by Sheer’ was a pop-up store at Landmark Atrium in Central, Hong Kong that aimed to provide a whole new bra-fitting experience for women.
Art Direction and Key Visuals
With the concept of ‘finding an everyday bra that you can trust’, I took a basic and minimalistic approach when creating the key visuals for this pop-up store. Hoping to create a sense of comfort, and deliver a message that an everyday bra should be very simple - you almost forget it’s there. It’s the details of a good bra that’s doing all the work for you and lets you stay comfortable all day without anything to worry about.
